Sannah Vinding


Sannah Vinding is an accomplished Marketing and Product Development Executive noted for her nearly 20 years of innovative and profitable performances in the service of companies within the electronic components, consumer electronics, and medical device sectors. Vinding’s expertise in LEAN methodologies and processes reduce typical product development and deployment times by an average of 20 percent while lowering turnaround times and simplifying workflows.

A specialist in digital marketing and product development disciplines, Sannah Vinding creates impactful programs and builds market share guided by thorough market research and analysis. Her insightful prediction of market trends has resulted in numerous first-mover advantages that enabled her to successfully deploy disruptive products globally. Vinding’s footprint on any arena is verifiable by increased predictability, coupled with the ability to deliver more projects with the same resources. She tracks Research and Development’s performance by implementing a visual performance management dashboard focusing on: cost/resource utilization, ­time utilization, ­quality level, and increased ­throughput.


As an example of leadership and LEAN execution, Sannah Vinding increased the predictability of medical accessories devices delivery for her customer by reducing complexity in the interfaces between Research and Development teams and across brands through a new product development process that included improved product roadmaps, and better integration with production and 3rd party development partners.


Vinding continues to build upon her reputation for developing, executing, and maintaining comprehensive marketing programs and outreach strategies across multiple mediums that consistently increase visibility, traffic, and profitability. She holds a Masters in Mechanical Engineering, and is the Executive Director of Product Development & Marketing at VCC. Winner at the Lean Product & Process Development Exchange Inc (LPPDE) conference for best A3 report, and spoke at LPPDE North America Conference in 2016 and 2017 visit for more information.

Vinding is an expert in leading teams in innovative product development, providing technical leadership and problem-solving skills to successfully realize organizations’ product visions.

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Every idea starts with a purpose. Sannahs specialty is bringing those ideas to life through technology, innovation, and agility.


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